The Architecture of Intent - A Critical Lexicon
This collection of studies is the intellectual architecture of Post-Luxury Conceptual Functional Art (P.L.C.F.A.).
The true artistry of the Maison resides not in the finished form, but in the rigorous thinking that precedes it. This is an invitation into the workshop of the mind—a critical resource where we trace the lineage of an idea, from its philosophical spark to its final, tangible expression. These essays serve as the conceptual foundation for P.L.C.F.A., using a critical lens to interrogate cultural phenomena, art history, and consumer paradigms.
Here, we provide the narrative before the form. By sharing this process—analyzing everything from the ephemeral spectacle of luxury to the pure architectural rigor of abstract principles—we hope to validate the necessity of a new category of value and inspire your own journey toward a well-considered life, one founded on true craft, design, and uncompromising narrative.
Art Basel's Spectacle: A Critique of the Louis Vuitton x Takashi Murakami Hyperreality and a Case for Post-Luxury
What happens when luxury eats itself? From Louis Vuitton’s collaborations with Takashi Murakami to the spectacle of Art Basel Paris, the very symbols of excess now trade in irony, ethics, and scarcity disguised as virtue. Objects of Affection traces how artists and artisans, from Robert Ebendorf’s found-object jewelry to the sculptural ghosts of post-consumer design, are redefining what “precious” means in an age of collapse. Here, gold gives way to story, diamonds to discourse, and opulence to ontology. This is not the death of luxury, it’s its afterlife.
Jadé Fadojutimi and the Eye of the Storm: Why 'Untitled' (2025) Dominates Frieze London 2025
The VIP preview at Frieze is a blood sport dressed in couture. This year, the prize is a monumental new canvas by Jadé Fadojutimi, holding court at the Gagosian booth. But this is more than just a painting; it's a battleground. It is the artist's raw, private magic versus the market's public, brutal mathematics. A test of what we truly value: the authentic mark of a human hand, or the dizzying thrill of a number that only ever goes up. This is not just an analysis. It is a dispatch from the absolute center of the cultural storm, decoding the ritual, the psychology, and the price of a modern masterpiece.