The narrative before the form
The Maison considers this an invitation into the workshop of the mind—its personal atelier. Here, one can trace the lineage of an idea, from its first spark to its final, tangible expression. This is a glimpse into the foundational thinking behind its work, where it believes the true art of craftsmanship resides.
By sharing this process, the Maison hopes to inspire your own journey toward a well-considered life, one founded on true craft, design, and narrative.

The Fluidity of Form: How Iris van Herpen is Rewriting the DNA of Haute Couture
In a world where fashion often feels constrained by its own heritage, Iris van Herpen is a visionary who dares to rewrite its very code. She doesn't simply design garments; she sculpts a new reality where the boundaries between biology, architecture, and technology dissolve into a sublime whole. Her groundbreaking creations, from 3D-printed liquid forms to gowns grown from mycelium, are not just clothing but living manifestos that challenge our perception of what a garment can be. This essay explores how van Herpen’s relentless pursuit of metamorphosis has launched haute couture into a new, boundless dimension where form is always in a state of flow.